Aloha, my name is Kalin Dudley and I have created this blog to discuss my passion….Search Engine Advertising and Landing Page Optimization. I have grown to the love this industry over the past 5 years, starting as an intern at a small firm in Baton Rouge, Louisiana while I attended the greatest university on earth, LSU !! This firm specialized in selling Affiliate sites to people and helping them market their sites through Pay Per Click advertising, Banner Ads and other forms of internet marketing. The more I learned about the industry, the more I knew that this was what I wanted to do with my life. I could see then that Search Engine Marketing was the future of advertising and I wanted to be apart of this movement, only problem was I needed to graduate first….and there were no majors specializing in SEM. So I took side jobs while in College working at my brother’s Law firm, Locke Meredith, as their webmaster. Here I was able to test out some SEO strategy that I had learned from reading blogs like SEO Chat and SeoMoz. Man I loved this stuff…
After graduating from LSU, I looked for work in Baton Rouge that would allow me to get into the industry. Unfortunately there was not a strong need for SEM at the time and I eventually moved to Austin, Texas. In Austin, I eventually found a job at a start-up company Leverage Marketing where I started as a PPC Analyst and eventually was promoted to Senior Analyst in my first four months. I devote much of this success to my passion for Pay Per Click and learning from great blogs like PPC Hero (Personal Favorite), my mentors Michelle Moore at Metric Voodoo (This woman, by far the best strategist I ever met) and the PPC Guru himself (read the About Me Page, I am that old collegue he is talking about). Because of all the wonderful things that these great minds have taught me, I am going to do my best to give back as well by sharing the many different strategy, tools and information that I collect through my testing. So please enjoy, any feedback or comments are always welcomed!!!
Mahalo nui Loa!!
Kalin Dudley
