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	<title>Kalin Dudley</title>
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	<description>Sharing the Passion for PPC</description>
	<pubDate>Fri, 27 Mar 2009 00:02:23 +0000</pubDate>
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		<title>How to Trouble Shoot Conversions on E-Commerce Sites&#8230;.</title>
		<link>http://www.kalindudley.com/index.html/2009/03/how-to-trouble-shoot-conversions-on-e-commerce-sites/</link>
		<comments>http://www.kalindudley.com/index.html/2009/03/how-to-trouble-shoot-conversions-on-e-commerce-sites/#comments</comments>
		<pubDate>Thu, 26 Mar 2009 23:59:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[PPC Landing Pages]]></category>

		<guid isPermaLink="false">http://www.kalindudley.com/index.html/?p=32</guid>
		<description><![CDATA[Recently I was working on a project with a client who runs an ecommerce site.  We were running PPC only for this client however our findings in PPC led us to discover a bigger problem, the client had issues converting traffic into sales.  Working with our team, we were able to trouble shoot where people [...]]]></description>
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		<title>Bad CTR&#8230;Don&#8217;t Forget To Check Your Keyword Lists</title>
		<link>http://www.kalindudley.com/index.html/2009/03/bad-ctrdont-forget-to-check-your-keyword-lists/</link>
		<comments>http://www.kalindudley.com/index.html/2009/03/bad-ctrdont-forget-to-check-your-keyword-lists/#comments</comments>
		<pubDate>Thu, 26 Mar 2009 22:02:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[PPC]]></category>

		<category><![CDATA[PPC Strategy]]></category>

		<guid isPermaLink="false">http://www.kalindudley.com/index.html/?p=26</guid>
		<description><![CDATA[We have all come across ad groups with poor CTRs and thought&#8230;.let&#8217;s revise the ad copy.  Yes, this is usually the remedy for poor performing ad copy however sometimes we tend to overlook our keyword lists as the culprit.  I, myself, recently came across such an instance where my CTRs were suffering and after 3 [...]]]></description>
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		<title>Social Media</title>
		<link>http://www.kalindudley.com/index.html/2009/03/social-media/</link>
		<comments>http://www.kalindudley.com/index.html/2009/03/social-media/#comments</comments>
		<pubDate>Tue, 03 Mar 2009 02:46:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Social Marketing]]></category>

		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://www.kalindudley.com/index.html/?p=23</guid>
		<description><![CDATA[The heart of the Web 2.0 phenomenon is the how social the web has become. You can&#8217;t succeed as a business without taking the time to appeal to the crowd on the internet. Effective social media marketing can be the key that unlocks the power of the crowd in your favor.
]]></description>
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		<title>SEM</title>
		<link>http://www.kalindudley.com/index.html/2009/03/sem/</link>
		<comments>http://www.kalindudley.com/index.html/2009/03/sem/#comments</comments>
		<pubDate>Tue, 03 Mar 2009 02:05:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[SEM]]></category>

		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://www.kalindudley.com/index.html/?p=19</guid>
		<description><![CDATA[Search Engine Marketing actually includes pretty much all forms of advertising that hinge on a search engine, but since I specialize in PPC, that&#8217;s got it&#8217;s own category!
]]></description>
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		<item>
		<title>What is PPC?</title>
		<link>http://www.kalindudley.com/index.html/2009/03/what-is-ppc/</link>
		<comments>http://www.kalindudley.com/index.html/2009/03/what-is-ppc/#comments</comments>
		<pubDate>Tue, 03 Mar 2009 01:24:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[PPC]]></category>

		<category><![CDATA[Conversions]]></category>

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		<description><![CDATA[Simply put, PPC stands for "pay per click." It's a method of search engine advertising where the advertiser agrees to pay for every click on an ad, regardless of the final outcome.]]></description>
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		<item>
		<title>Aloha!</title>
		<link>http://www.kalindudley.com/index.html/2009/02/hello-world/</link>
		<comments>http://www.kalindudley.com/index.html/2009/02/hello-world/#comments</comments>
		<pubDate>Thu, 12 Feb 2009 15:30:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[General]]></category>

		<category><![CDATA[Austin]]></category>

		<category><![CDATA[Baton Rouge]]></category>

		<category><![CDATA[Kalin Dudley]]></category>

		<category><![CDATA[LSU]]></category>

		<category><![CDATA[PPC]]></category>

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		<description><![CDATA[Aloha, my name is Kalin Dudley and I have created this blog to discuss my passion&#8230;.Search Engine Advertising and Landing Page Optimization.  I have grown to the love this industry over the past 5 years, starting as an intern at a small firm in Baton Rouge, Louisiana while I attended the greatest university on [...]]]></description>
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